Total Foodservice News, NY. Jan 2004. Annual restaurant chain guides available today highlight the franchisees of fast foods chains. Those chains (like McDonalds, Burger King, Wendys, etc.) comprise a large portion of the guides. Research Report for foodservice/Foodservicereport is launching next month a restaurant chain guide with between 3-4,000 unique restaurant concept companies without duplication. The company states that as a result of their proprietary system, new chains are found daily and hundreds more chains will be in the database than any other restaurant chain guide offers. Subscribers will be able to sort and build reports by fields such as state, per person check average, number of seats, service style, alcohol service, etc. Available on CD-ROM or on-line in real time, updated and verified no less than every four months.

Total Foodservice News, NY. March 2003. Launched in 1997, with only two reports for San Diego and Manhattan, the Research Report for Foodservice now produces more than 80 comprehensive restaurant, bar & hospitality lead reports forty-eight weeks per year.

With the help of technology, experienced staffers and year-after-year sales increases, the company strives to fulfill its goal of being the gold standard in the sales lead industry. After nearly seven years of operation, they have grown to producing more than 900 weekly critical contacts for the food and beverage industry.

Complete national coverage has helped to develop key sales channels. In the past year, they have developed two key alliances with PMQ Magazine and Foodserver.net. Respectively, they offer the New Pizza Operator Report and the Weekly Chain Update Report. The company also recently signed on with Lake Group Media as their direct marketing partners.

According to owner and publisher, Keith Gellman, "Our database has been re-tooled, with more than 40 fields added. We began as rookies, and have been through many necessary changes to fine-tune our database to this point. Technology-wise, we have been operating in a sound, stable environment for over 4 years. On the research front, sourcing and distribution continue to improve as the Internet matures. We're also fortunate that our small, smart and hardworking staff has been here for several years. We haven't hired any new employees in the interview and research department for the last three years.

"We are always evolving in our research. As part of standard operating procedures, our researchers call neighboring businesses to find out about new developments on each street. The calling of neighbors is difficult and costly, but helps to ensure that our data stands up. It's part of our due diligence. We found we have to take the actual steps of making more than 6 phone calls average per lead. Clients like the results. More than 6000 weekly users have signed on since 1997."

New York. 6/1/00. Foodservicereport/Research Report for Foodservice, a division of NRMC Inc. was launched in December 1996 after six months of regional evaluation. Southern California and New York City were chosen as it's first of 46 regional reports issued on a subscription basis for foodservice suppliers, vendors, manufacturers, investment personnel and end-users.

The service produced weekly, quickly became the "supplier's choice" of accurate real-time data pertaining to new activity in the foodservice and hospitality market. To date, foodservicereport has provided information to more foodservice suppliers on new foodservice activity than any other company in existence.

Sales began in January of 1997 in San Diego, CA. Within the first few weeks of operation foodservicereport garnered clients including Sysco Foodservice, Muzak, Auto-Chlor, First Data, American Express, Micros, American Linen, Coca-Cola, Paychex, and Orkin Pest Control. Today foodservice report services thousands of paid weekly subscribers to it's data system.

The business model of detailed research done by hand but computer generated, has allowed foodservicereport/Research Report for Foodservice to quickly bypass competitors of any size or stature.

Future efforts include detailed data and trend analysis of markets reported.

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